As the weather turned cold, warm clothing went to the sales season. The author recently visited a number of shopping malls in the capital and found that cashmere products, known for their lightness, comfort and warmth, are welcomed by many citizens. It is worth mentioning that this year's cashmere sweater has changed its old fashioned design, added more fashion elements, and won the favor of many young people. The introduction of scarves, gloves, shawls, accessories, etc., not only enriches the content of cashmere products, but also hopes to help cashmere brands break the “sell only for one season†and move toward four-season sales. Add Fashion Elements to Attract Young Customers The expensive price, light and warm texture, single color, and formal style are the common impressions that cashmere products have long left for people. Therefore, many young people regard cashmere sweaters as the best gift for honoring their parents. However, I recently visited a number of shopping malls in the capital of cashmere counters found that not only hollow, disc flowers, beads, ink painting patterns and other fashion elements quietly integrated into the design of cashmere sweater, and cashmere sweater in the color is also more abundant and beautiful, Exudes more youthful atmosphere. Autumn and winter variety of special cashmere sweater Last Sunday, the author came to the Pacific Department Store Yingke Store in the East Third Ring Road. Cashmere and down winter sales are being held here. Erdos, Siqin, and Baishatte brands have introduced a variety of special cashmere sweaters, such as the original price of Ordos. 1899 yuan pink ladies cashmere sweater, sale price only 950 yuan, has attracted many consumers. In the Renaissance City, there are countless cashmere sweaters of various colors. The author noticed that the difference from previous years is that among the crowds who buy cashmere sweaters today, many young people appear. Some of them are bought for the elderly at home, and many are choosing suitable cashmere clothing for themselves. “Originally we only intended to buy a cashmere sweater for the old man at home. I can see here. The style is quite numerous and the color is much better than before. So I chose one for myself.†Before a certain brand counter, The girl who just picked two cashmere sweaters told the author. For a long time, cashmere, which is called "soft gold", has been regarded as high-end durable consumer goods instead of fast-moving consumer goods. This positioning has caused cashmere products to be difficult to break through the old-fashioned, "regular" model, and the cashmere industry has become an industry that specifically serves middle-aged and elderly people and "gift consumption." In order to win young customers, from this year, cashmere companies have begun to move closer to fashion, adding value to the design. The first domestic cashmere industry leader Ordos and its contracted international fashion tycoon Dufour announced in Beijing that they will lead the entire cashmere industry from the three dimensions of product, channel and promotion, and realize the substantiveity of “cashmere brand†to “cashmere fashion brandâ€. upgrade. It is reported that in the early winter of this year, fashion cashmere apparel, such as the rainbow buckle series, urban series, and England landscape series designed by Dufour, has been sold out in some cities. Subsequently, "Snow Lotus" cashmere and invited the 57th Miss World beauty contest champion Zhang Zilin attended the brand's catwalk show, the cashmere brand's pursuit of fashion can be described as hungry. Of course, there is only one purpose to get close to fashion: let cashmere counters attract more young people to spend. Introducing multiple products to meet "four seasons" needs Due to the particularity of the category, like down products, the seasonal sales of cashmere products are also very strong. In China, the sales season for cashmere products is mainly concentrated around the Spring Festival, usually in January and February. It is reported that Ordos's sales in January can usually account for about 40% of the total sales for the whole year. However, behind the winter sales, it also means that the sales during the hot season are light. For this reason, some cashmere brands may not even lease shopping mall counters during the summer. Different from the big international brands of fashion, bags, shoes, and accessories, cashmere brand counters usually have only a few varieties such as sweaters and trousers. This kind of single-item and single-season product line can hardly satisfy consumption. The full range of needs. In order to break through the cashmere brand's "sell for only one quarter" and dig deeper into the gold content of the brand, at present, major domestic cashmere brands are actively exploring. Their direction of selection is also surprisingly consistent. They are taking a diversified development path for cashmere products, transforming from a one-quarter brand to a four-season brand. Not long ago, Ordos held a high-profile fashion conference in Beijing for its cashmere products in spring and summer. Ordos pays a lot of money, from Italy, invited Duarte, the artistic director of the original Chanel, as the artistic director to design new cashmere products. He also hired a professional design team from Hong Kong, China to make innovation breakthroughs, and expanded the cashmere sweater products mainly for autumn and winter to spring and summer. . Since autumn and winter of this year, Xuelian cashmere has also launched large-scale brand public relations activities in various markets, inviting celebrities and supermodels to attend, promoting the slow-living concept of the Saussurea brand and its 2010 new products. In the new products of Saussurea, the “Lian-Chang†lifestyle fashion featuring urban women as the main consumer group has been significantly increased, as well as the “Saussurea Natural Decoration†accessory products advocating natural materials and comfortable texture. While extending to the four seasons wearing costumes, combined with costumes, cashmere products to scarves, gloves, shawls and other accessories that do not limit the age and sex extensions. In the past, only “Jane Bayâ€, which produced seasonal products such as wool and cashmere sweaters, has begun to produce silk underwear. It can be worn with cashmere sweaters to reflect taste, and it also breaks through seasonal restrictions. It is reported that since the silk underwear was placed on the counter, the sales performance of “Jiebei†has doubled in Cuiwei. It is understood that cashmere products that are now popular in the northern markets have begun to target the southern markets. Cashmere's thinness and warmth is no longer the only appeal of consumers. How to make consumers wear fashionable, natural and healthy in winter and meet their all-round matching needs is the goal and development of major cashmere brands. direction. Metal Keychain,Keychain Custom,Die Cast Keychain Shenzhen MingFengXing Art & Craft Products CO., LTD. , https://www.metallapelpin.com
Shopping department store cashmere apparel to the sales season
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