Dou Jingtong and Liu Wen show up at Fashion Night MO&Co.

EPO Fashion Group established

The establishment of EPO Fashion Group will spread the team's enthusiasm for the Cool & Fun lifestyle to a wider area. Jenny, founder and CEO of EPO Fashion Group, said: Through fashion, beauty, children's wear, to create a multi-dimensional brand portfolio, condense the MO style circle with the same characteristics, and meet more different ages and gender consumer demand.

Founder and CEO of EPO Fashion Group Jenny

Adhering to the group's mission of “doing quality and individualized conscience products that consumers can afford”, EPO will strive to provide Chinese consumers with stylish products with both quality and taste.

That evening, on the Edition 10 17 early spring fashion show, MO&Co. joined the debut of Little MO&Co., a children's wear brand, and the highly anticipated REC makeup went on sale. In the name of cool, open a new milestone for the EPO Fashion Group.

Be cool at the beginning and create a fashion kingdom

MO & Co. has become a cool, fashionable and fashionable fashion brand popular with young people with its stylish, independent, wonderful and cool MO Style. As a sister brand of MO&Co., Edition10 has always been advocating the "Gentle Women" fashion wardrobe and attitude of life that incorporates the concept of things.

MO&Co. and Edition10 have grown rapidly since their establishment. From January to June 2016, the sales growth of MO&Co. and Edition10 reached 40%, a year-on-year increase of 15% and a profit growth of 54%. The EPO's performance increased steadily for the 12th consecutive year. In the international market, MO&Co. and Edition10 have entered the most prestigious top fashion shopping destinations such as Galeries Lafayette, Selfridges, Opening Ceremony, de Bijenkort, and Lane Crawford.

Edition10 Spring 2017, brings a series of fusion of oriental implication and “slow” life philosophy.

Immediately after the early spring series of the Edition 10 2017, MO & Co.'s overtime sense of sports playground concept suddenly exposed. The MO&Co.2017 Spring Collection is inspired by the details and colors of vintage sportswear. At the same time, it continues MO Style's cool & fun style DNA by mixing scale lines, materials, and textures.

That night, the EPO also released the children's wear brand little MO&Co. for the first time to create the same cool wardrobe for the next generation of MO&Co. and Edition 10 customers. Little MO&Co. is a smaller version of MO&Co., making its debut. Little MO&Co. and MOart Program launch a charity family limited series including T-shirts, sweaters, motorcycle jackets, windbreaker jackets, hooded sweaters, baseball jackets, trimming jeans, etc. Brand new cool kids items. The proceeds from this series will be donated to the MOart Program Art Enlightenment Education Fund for Poor Children.

For the first time, MO&Co. joined Little MO & Co.'s 100 MO “Kids”, and they had a good mix of their genders, ages and skin colors. The first collection of little MO&Co. children’s clothing was launched.

In addition to a diversified portfolio of fashion brands, EPO Fashion Group also launched a make-up brand REC. With the help of the resources of the fashion industry and its rich experience in the cosmetics industry, EPO Fashion Group is committed to becoming China's first fashion professional makeup. International Fashion Week background professional color level production, coupled with reasonable prices, coupled with fashion and personality brand attitude, [professional + fashion + taste] will become the core competitiveness of REC.

On the evening of the event, the EPO Fashion Group's new makeup brand REC made its debut in the cool Runway Studio, launching the new Runway series, moving the show floor to the front of the curtain, and REC becoming the MO&Co. Fashion Gala backstage makeup product.

Liu Wen and Dou Jingtong visited the scene

Liu Wen, Clara Deshayes, Leandra Medine, Li Yuan, Huang Wei and Other popular stars, supermodels, fashion editors, and bloggers at home and abroad gathered in the capital from fashionable ladies to cool fun styles. Another runway show before the opening.

International supermodel Liu Wen

Fashion Style Icon: Leandra Medine

Indie musician & DJ Clara Deshayes

Tide mom blogger Candela Pelizza

Linda Tol, Dutch fashion blogger

The After Party after the big show, the pioneering figure of cool kids from our era and the new generation of singer Dou Jingtong shocked the opening and sang different voices for New Generation. At the same time, French independent musician Clara Deshayes turned the Royal Park into a fashion party in Paris, and the electronic rock party staged.

Looking into the future, EPO aims to become a truly international multi-brand fashion group, and it will focus on providing global middle class with fashionable, high-quality and cost-effective fashion products. Jenny said that by the end of 2020, its brands will cover 80 countries and regions, and the overall revenue will reach RMB 11.9 billion, which will push true Chinese design and Chinese creation to the world.