Will the salesperson be replaced by "Alpha Dogs" (robots)?

阿尔法狗

Li Shishi has the first words: the game with AlphaGo, lose even if you lose!

As a result, the "human player" Li Shishi and the "artificial intelligence player" AlphaGo (AlphaGo) in the first round of the man-machine-go game, ended with Li Shishi's vote.

In the legend, the most difficult game to be challenged by artificial intelligence is also under the city. No matter how the five games win or lose, artificial intelligence and human wisdom are passing by, and even whistling past the status quo, so many people shudder.

The singularity is close.

So, for sales people, will Alpha dogs replace salespeople one day?

大脑

What dog is "selling Alpha dog"?

For the robot salesman, the author first heard it in the 1980s, when China’s first KFC store opened in Beijing’s Qianmen, it was just the author’s summer vacation here to play with the friends, and immediately listened to the robot waiter, immediately The group is "opened." At that time, the robots in the store were flashing with lights, waving robotic arms, and posing a few shapes, giving a scientific voice and a short conversation with the customers.

Although the effect of the guest is good, it is the same. Nowadays, there are many different kinds of robots. The real robot is not because of its image, but because of its own power and control ability to achieve various functions. The key is the level of artificial intelligence used in it. The robot has replaced the salesman's efforts, but has not stopped.

As early as 2004, Japan launched the robot Ifbot, the world's first robot that understands people's feelings and can communicate with people – initially having the basic ability to replace salespeople.

At that time, scientists stored tens of thousands of dialogue scenes and 40 expressions on the human face in Ifbot's "body", which not only recognized the language of the rapper, but also judged the other's feelings.

But even if such a great effort was made at the time, the robot only had the conversational ability of a 5-year-old child, which was difficult to imitate human intelligence.

In 2013, Softbank Group launched the female robot Pepper to start serving customers at the store. The "beauty salesman" has been very realistic, can imitate the various natural expressions of human beings, and read the expressions of surrounding humans through small cameras and sensors to communicate with the talking objects.

It is in this experiment that people “discovered” that robots may perform better than humans in terms of sales. Because, during the trial, Pepper received twice as many consumers as the salesperson in the mall!

However, the author seems that this change is not fundamentally different from the effect of the launch of robotic waiters in Beijing KFC in the early years. Imagine, in a department store, there is a robot selling things. People will not curiously experience it in the past? A double increase is actually considered to be small, and does not mean that Pepper's sales skills and other capabilities have replaced salespeople. What's more, during the experiment, the “female salesperson” encountered great challenges in recognizing voices in everyday objects and in noisy environments.

Of course, Softbank CEO Sun Zheng claimed: “Pepper can work 24 hours a day, it will not complain, and will not be late.” It is really attractive to the bosses.

What "rope" is holding an Alpha dog?

Regarding whether the robot can replace the salesperson, it is still necessary to return to the applicable conditions of artificial intelligence. Although artificial intelligence has made great breakthroughs in the field of chess and Go, artificial intelligence is working under the condition of “fixed target and complete rules”.

Although this time the Alpha dog is so powerful, it has been able to go around the goal and get out of the creative tricks under the rules of Go, but it is still under the condition of “fixed target, complete rules”.

In all areas, artificial intelligence robots have played a role and have not jumped out of this framework. No matter what American experts predicted in the past, robotic autopilot will replace hundreds of thousands of American workers, or the mechanism by which sales robots work, all within certain rules. Robots drive automatically, instead of rules determining the workers working in the environment (for example, handling inside the warehouse); robot sales are also acting within the rules of the scientists.

As we all know, sales is both an advancement of technical work and an art of lawlessness. The reason why artificial intelligence shines in the field of chess and go, it is said that scientists are holding soft persimmons.

In the foreseeable future, artificial intelligence will continue to expand its territory in the sales field, but the expansion of this site is bordered.

阿尔法狗

Faced with artificial intelligence, sales are undergoing three major changes

Nonetheless, the artificial expansion of computing power in the field of sales has brought huge changes to traditional sales. Even the quality of a good salesperson in the future will be different from that of a traditional salesperson.

The change that artificial intelligence brings to sales, the most immediate feeling people feel, is actually the automation recommendation of sales. For example, Amazon Bookstore, Dangdang, etc. use the automatic recommendation function, the artificial intelligence in the background automatically calculates the relevance of other products according to the consumer data, and recommends to various interfaces that are in contact with the user.

This is the most intuitive intervention in the field of artificial intelligence, and it is also a precursor to the era of IT in the era of DT (Data Technology).

The deeper application is on the sales decision side.

I have interviewed a multinational company that optimized the enterprise database and found that their automation components have been able to assist sales people in making decisions. For example, when the sales director is advertising, the system can make smart recommendations based on the user base and platform of the newly purchased related products.

In recent years, there has also been a "marketing automation" system in the United States, which is growing in sales in the United States, and many salespeople's jobs are being challenged.

This kind of marketing automation system can track the user's network behavior in the background. If the user sees a video related to the product in half, a product service email in the background has already been sent. If the user watches the product video three times, The system will immediately tell the salesperson this "good news", and the salesperson's service call will immediately catch up. As a result, many traditional sales processes consume a lot of manpower, and artificial intelligence is automatically completed.

Of course, these systems that automate sales, regardless of R&D, optimization, upgrades, parameter settings in use, etc., are inseparable from the people behind. Just like the Alpha dog and Li Shishi's game, in the final analysis, the technical team behind the Alpha dog is amazing.

Therefore, in the field of chess, go, especially in the sale of such comprehensive applications, the combination of man and machine is king.

This involves the changes in the sales staff's literacy. The most profitable sales people in the future are not those who are going out to be "sweeping masters", but in the enterprise, they are good at using machine-assisted mass sales.

This type of salesperson has a special term in the West: internal sales staff. That is, people who complete sales through network technology, social platforms, video systems, etc., without going through the meeting. In the new sales positions in the United States, the increase in the recruitment of such internal sales staff is very obvious.

It is worth noting that this kind of elite who is good at combining people and machines to complete sales, the talent characteristics are very different from the traditional sales staff. For example, traditional sales personnel are highly demanding on indicators such as social confidence and independence, while internal sales personnel can reduce a lot in these aspects, and require higher target indicators such as goal orientation, teamwork, and skepticism.

In short, with the development of artificial intelligence, the judgment standard of the sales elite has to turn.

Sales is a technology, but also an art, part of the art belongs to humans, part of the technology belongs to the machine, the combination of man and machine is the strongest combination.

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