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ABC children's hand cradle network, deepen the "double-sided adhesive" spread
With the advent of the era of mobile Internet, more and more traditional enterprises have begun to realize that the transformation of marketing methods is imminent. As the leading brand of children's shoes and apparel industry, ABC children's clothing grabs market opportunities and has successively cooperated with Tencent Children, Infant reached a strategic cooperation, and recently, ABC children's clothing and Sharon Nets concluded a strategic cooperation to jointly create the "influx of children" section is about to come on-line. According to the latest survey, many young parents spend an average of 6-7 hours online each day, Maternal and baby websites are the types of websites that they focus on. Industry analysts believe that as a special consumer groups such as children, parents as policymakers need a platform for sharing experiences and knowledge with each other, while ABC children's clothing and NetEase are the best choice for both parties The deep cooperation of resources, so that a new generation of young parents and children through these resources to better understand the ABC ABC product quality. In this regard, senior people on the ABC children's clothing and cradle Nets made a very figurative metaphor: "ABC children's clothing and Cradle Nwe see the strategic cooperation of the front as a comprehensive push to the eyes of the target consumer, which is like walking along the street ABC has already delivered the product to kindergarten, and professional teachers and experts help mothers to recommend the most suitable product for the baby. "It is understood that" tide child "section is for parents of 3-6-year-old children, provide A platform for parents to exchange and explore how to wear and take, as well as experienced child-care experts, fashion and other guests to share and be divided into the fashion standard, ABC School, ABC Chao Tong SHOW and Interactive Zone and other sections, comprehensive Covers all children's wear needs, bringing together the latest and trendiest fashion information. At the same time with the media activities, so that the majority of Internet users to participate in mom, while doing brand awareness at the same time, increase the audience adhesion, ABC brand "double sided tape" promotional strategy. It is reported that SNSD is a world-renowned vertical mother and child Internet senior website brand, founded in the United States in 1998 in Silicon Valley, is the first to provide pregnancy knowledge and 0-6-year-old child care website, cradle All information on the web comes from Stanford University, Harvard University, the UN Women and Children's Fund, as well as the famous women's, infants and young children's health and education publishing houses and specialized maternal and child magazines at home and abroad. The release of information is the benchmark for the entire mother-baby industry . For more than a decade, SNSD has focused on the collation and dissemination of knowledge of 0-6 sciences, and more than 10 million young parents gathered here for their children. The audience of 0-6 years old is precisely the potential and main consumer groups of ABC children's clothing. It is based on the common service groups of both parties, and ABC Children's Clothing has reached an all-round strategic cooperation with SNSD. After its "double-sided adhesive" strategy once again deepened. It is reported that ABC children's clothing will also work together Sina parental care, childcare and other maternal and child media, to jointly build ABC children's clothing brand promotion of the strongest media matrix.