CHKNAK Lala Women's "Yumimeng" 2015 Autumn New Product Launch Conference March 24-27

CHKNAK Lala Women's "Yumimeng" 2015 Autumn New Product Launch Conference March 24-27

CHKNAK Lala Women's "Yumimeng" 2015 Autumn New Product Launch Conference March 24-27

CHKNAK Lala Women's Store Display Exhibition

CHKNAK Lala Women's Store Display Exhibition

CHKNAK Lala Women's Store Display Exhibition

CHKNAK Lala Women's Store Display Exhibition

CHKNAK Lala Women's Store Display Exhibition

Brand origin:
蔻拉缘起起
Paula pulls together the elements of international urban fashion and transforms the world's color wheel back into a variety of colors. Adhering to the belief of pursuing quality and popularity, it perfectly interprets the fashionable, romantic, elegant and confident life attitude of the light mature woman.
Like a diamond with a long-lasting brilliance, it is a modern urban fashion brand that belongs exclusively to light mature women.
Brand story:
A beautiful story of love and dreams
A fashion dream
Mr. Ou met with Ms. Ye.
The tacit understanding of the clothing business makes them love buds
Romance of love, so that the design is full of beautiful colors into the marriage hall diamond shining moment two promised the next life promise to deliver beauty, share happiness, to achieve the dream "Gala" brand and life from light mature woman's exquisite, elegant and confident love and Dream tightly linked

Brand prospects:
Paula Trend
In China, the cost of clothing ranks first among females with a population of more than 600 million.
In the future, with the gradual increase in national income and urbanization rate, women's wear will continue to grow;
In order to tie in with a variety of consumer groups with different needs, the in-depth segmentation of the women's clothing market has become an irreversible trend.
Compared with women's wear of other age groups, light-skinned women's clothing lacks leading brands and has unlimited development potential;
The Light Mature Woman Market is targeted at women aged 30-40 and has 330 million consumers, making it the most women's wear market in China.
Light Mature Woman Concept

Brand Positioning:
Ageing: Women 30-40 years old
è”» pull brand positioning: fashion, beautiful, elegant light mature women's positioning,
Target customer group: Young women who are attractive, stylish, elegant, confident, healthy, and exquisite.
Product Category: Pants, skirts, dresses, sweaters, shirts, jackets, coats, cotton, down, fur, bags, shoes, scarves, jewelry.
Price positioning: excellent quality, high-end price,
Spring and summer clothes: 239 yuan -899 yuan, autumn and winter clothes: 329 - 1599 yuan