"Astronomical" "Suggested Retail Price"

Tang Rongrong, who lives in the evergreen garden, went to Wujiashan on January 9 this year. He was prepared to buy a pair of travel shoes for his children, and took a look at the ice point shoe shop on the Wujiashan Market. See the recommendations on the shoes. The retail price is 728 yuan. The waiter stated that this “recommended retail price” is the national uniform price set by the manufacturer. All retailers must sell at this price on weekdays. Now the store is engaged in New Year promotion, and you can make a 50% off sale at 360 yuan. Tang still feel a little expensive, after some haggling, the waiter said:. "Look at you sincerely want to buy, you earn a toll, you forget to sell, a price of 200 yuan."

Originally thought that he had bought a bargain, but the child had only worn for two days, and the shoes had severe degumming and exfoliation. If she wants such expensive shoes, how can she say bad is broken? It is assumed that these shoes are counterfeit. As a result, the Evergreen Chamber of Commerce and Industry reflected its request for rights protection.

After checking the purchase bills of the shop, business personnel found that the travel shoes were produced by a factory in Wenling, Zhejiang Province, and were regular products. The sign on the shoe says a suggested retail price of 728 yuan. However, the actual purchase price is only 36 yuan.

The retail price of the proposed retail price of the author survey found that in large department stores, supermarkets, stores, clothing, footwear, department stores and other goods on the label, the suggested retail price, the national unified retail price can be seen everywhere, and the actual sales price of the dealer It is far lower than the suggested price and the uniform price, and some are even half-fold or three fold.

According to Meng Qingdong of Wu Jiashan who has been doing clothing business for many years, the suggested retail price is actually the highest price. A better brand of clothing will be sold at a price of 2-4 fold, which is still more reliable for consumers. However, some small-scale garment factories wantonly to mark up the suggested retail price, then purely to allow retailers to obtain greater profit margins, they are trying to expand sales through psychological warfare with consumers. Some manufacturers intentionally set the suggested retail price as “profitable” in order to sell their own products as soon as possible. This way sellers are, of course, willing to choose products with greater profit margins and “price cuts” in actual sales to customers. The impression that the price of the product is really low, thus increasing sales. However, in fact, such a suggested retail price is very high, some of which are five or six times the actual selling price, and some are even larger. Even if sellers sell at a reduced price, they will not affect their profits in the least.

According to China's "Prohibition of Price Fraud", it is an illegal act to mark a falsely high suggested retail price. The industrial and commercial department reminds consumers that when shopping, they must “shop around” and rational consumption should not be confused by the “low prices” of businesses.

The price is 728 yuan and the purchase price is 36 yuan. The author's investigation found that most businesses use the "recommended retail price" to fool consumers. Yesterday, under the mediation of the industrial and commercial department, Tang Rongrong, the consumer, got back 200 yuan and said: "I can no longer believe the suggested retail price."