Mahogany: love culture, art and fashion

“Red-wood old-fashioned, old-fashioned, and the aesthetics of young people are far away?”

If this is a true or false question, and your choice is "Y,"

Then you take a minute to walk.

At the moment, mahogany furniture is fast coupled with culture, art and fashion.

From the old antique birth to a trendy person, let you surprise:

The original rosewood can also be like this!

After 70, after 80

Redwood brand's next goal

The iris in the media industry is a typical 80th generation and has a fever history of 2 years. Under the deafness of the surrounding area, iris had a preliminary understanding of the Redwood culture and later became out of control. “I didn’t know before and I felt that Hongmu was too far away from us. I did not expect the culture behind mahogany to be so profound. Many classical designs are still very fashionable. After you know it, you will love it.”

The 70s and 80s that have the same feelings as the irises are quite a few, but they are only the tip of the iceberg. The New Express reporter visited various supermarkets and found that there were very few young people visiting the Redwood Hall. Random survey of 20 shopping malls after 70, 80, only 3 said that if they have the ability to choose mahogany furniture; more said that the mahogany furniture "does not call."

Tens of thousands of people, and even hundreds of thousands of mahogany furniture, a few million sets of course can not do without spending power, but it is also related to young people's lack of understanding of redwood. “There are too few ways for young people to access mahogany,” said Liu Haichao, head of marketing for Liantian Hongmu. Much of the promotional channels for mahogany furniture are professional media magazines, which are often beyond the reach of young people. Qiu Zhikun, sales manager of Yonghua Redwood, believes that there are risks in the operation of mahogany, and the strength of small factories is insufficient. Dachang is committed to consolidating the backbone consumer groups and the awareness of publicity and promotion is not universal. However, with the increase in spending power after the 70s and 80s, mahogany furniture is also time to enter the young market.

Market direction

Love culture, art, fashion

Although there are only two or three years of contact with Hongmu, Hu Jing, the person in charge of Jin Shanghong, is also an authentic fancier. “By step by step, you will realize that your ancestors are still good.” For example, the furniture of the Ming Dynasty was simple and capable. The popular Nordic style has a similar twist. The profound implications of Ming-style furniture by ancient literati and merchants involved in the design not only became familiar with the “ergonomics” method a few hundred years ago, but also incorporated eastern philosophy such as Tianyuan, and many of them reflected the social relations at that time. In Hu Jing's view, mahogany furniture is in fact very consistent with the aesthetic vision of young people, but also withstand savoring, the rest is how to promote the problem.

Focusing on the young market may be too early for some businesses, or it may be more than sufficient. However, including the old-fashioned Yonghua Redwood, the rising momentum of the fiercely bright red, the cutting-edge brand Jinshanghong, etc., have recently launched new actions. The unanimous consensus of these merchants is to begin with packaging and promotion, and to add elements of culture, art, and fashion, so that mahogany is closer to the aesthetic taste of young people, and mahogany is full of sights: here is a breakthrough in the traditional mahogany The hypermarket model uses the overall drapery and integrates traditional tea ceremony and incense culture to bring fresh and mahogany space. On the Other hand, even the sky is convening the young “Matou” to shoot mahogany pieces and the combination of modern girls and classical furniture. Sparks; Yonghua mahogany is not far behind, together with traditional arts and crafts in Lingnan, to build mahogany art museum ... and cultural attachment, and artistic partnership, and fashion synchronization, mahogany furniture is step by step to subvert your eye and thoughts.

You know

Buy Redwood's Twelve Words

"Look at the name of the school, know the white body, take a grain, and make a mark."

This is Qiu Zhikun's twelfth-word manuscript recognizing mahogany. According to him, this practice is very popular in Shanghai, but it is still not universal in Guangzhou. Qiu Zhikun suggested that when consumers sign a contract with Redwood Merchants, in addition to requiring businesses to indicate the scientific name of Redwood, they can also request the factory to “identify” the wood. The so-called "white body" is a semi-finished product that is not waxed or painted and can be seen in clear wood grain of mahogany. When you look at the white body, you can use the camera to take pictures of wood grain, or make marks, identify wood, and avoid stealing posts.

Redwood Investment Hotspots for 30- to 40-Year-Olds

According to Qiu Zhikun's introduction, the precious three species of lobular rosewood, Hainan huanghuali, and Vietnam huanghuali have exhausted, and the current new growth point falls on the red rosewood. Last year, the price of Souzhi rose nearly doubled, and raw materials rose to 78,000 yuan per ton. Qiu Zhikun expects that Scarlet Sorbus will also be depleted within five years, so now is a good time to enter. A set of three-piece red rosewood Ming-style chair is currently priced at around 20,000 yuan, which is easier for young people to accept. At the same time, it can also be well integrated into other home styles.

As the resources of the three major wood species and Syzygium roseus are in short supply, the white-sprouts and oxalate will be potential stocks to replace them in the future. At present, the price of white twigs is less than 20,000 yuan/ton, the price of grass pear (Burma rose, Laos rose pear) is only 10,000 yuan/ton, and a set of Ming-style armchairs is 10,000 yuan. Taking into account home use and long-term investment, people aged 30-40 may wish to consider these wood species.