Fabric industry: How do you and I play?

Nowadays, people's demands for quality of life are getting higher and higher. The same applies to clothing. Among them, the quality and comfort of clothing are the most important.

The current environmental protection, green, and low-carbon vocabularies are now in the media, becoming the current hot vocabulary, and these ideas are also incorporated into the fabric in a timely manner. Fabrics can give clothing unlimited creative vitality and the ever-changing value of science and technology, in order to inject a more malleable innovative content for apparel companies.

In the summer when the weather is hot and easy to sweat, the quality of the fabric is very important for the promotion of clothing sales. People's skin becomes more and more delicate. If they wear unqualified fabrics, they will damage the health of people's skin. The healthiest fabrics are the best choice for natural fiber fabrics, and the most comfortable fabrics are chosen for clothing.

For outdoor branded apparel, 'low-carbon environmental protection' is no longer a selling point that needs special mention. The use of recyclable materials, recycled materials, organic cotton, and natural materials has become the most basic indicator of outdoor equipment. “Columbia’s windproof, waterproof, and breathable technologies for outdoor equipment have always provided professional protection for athletes. While many brands continue to use GORE TEX fabrics, Columbia has developed its own fabrics. The reason is Columbia Global Sales and Marketing. Executive Vice President Michael McCormick said publicly that fabric companies need to provide customers with newer, more comfortable and higher-technology products, while taking into account the balance between functionality and fashion.