CRZ Du Zhonghai Interview - CRZ2014 Shenzhen Service Fair Cool Futurism Calls You

CRZ Tide brand founder and creative director Du Zhong æμ?.jpg"/>

CRZ Du Zhonghai Interview - CRZ2014 Shenzhen Service Fair Cool Futurism Calls You

In 2007 , a group of like-minded influxes gathered together and the street sign CRZ came into being. Using the brand core concept of “ A Different View! Different Answers ! ” to create a street fashion brand – CRZ . Through a unique costume design, the young people have expressed their long-standing attitude towards maintaining common sense and questioning and pursuing their own answers. CRZ 's design concept has not only greatly impacted the traditional fashion industry , but also represented the younger generation's attitude toward different cultures in pursuit of trend culture.

" CRZ , a light tidal brand advocating " A Different View! Different answers ! " . CRZ 's consumer groups are known as the Kidd family. Kid is a small child, Adult is an adult. Kidult combined specifically with a child's special attitude and interest adults. "CRZ tide brand brand founder and creative director Du Zhonghai is such a mind full of interesting adults.

       A unique "? +!" Text rhetoric to communicate with the world, to pursue their own answers through the "?" For common sense to keep questioning attitude "!." This became a way for CRZ to talk to his group, and each CRZ shop can see such a dialogue outside.

" This year, CRZ explained the Kidd family's " intractability " with a gluttonous K- bean image , bringing a reasonable and unexpected brand experience. " Everything was taken by Du Zhonghai and his design team to go abroad. Once breakfast started, “ Breakfast is the beginning of our day's life. When we bite off, we have made wonderful changes. It turned out to be an embodiment of a stranger. This interesting story has become a source of design inspiration for this season. ”

In this year's show, Du Zhonghai and his design team played with profiles, fabrics, stitching, patterns, and the digital printing collage style of the starry sky, mixing shiny elements and fur materials. Various popular colors such as orange, cobalt blue, pink, lemon yellow, and red; various extreme profiles fully demonstrate the classics of tide culture, and the combination of various materials shows the sense of Japanese-style collocation culture. “The rich use of surface materials has shown CRZ 's unique interpretation of the clothing and tide culture, and also reflects the spirit of a different view . ”

     Du Zhonghai the hearts of everyone's "big kids" zoom through "shock eat different" inspire people to create their own unique way of life happy, "the hearts of the most pure joy, from the hearts of a large child, always Let us maintain a new sense of the world, and urge us to explore, innovate and change courageously, and join the kidults to seek a young wave. "

" As a core category with garments as the core category, CRZ has developed high-quality influx of people from the outside to the inside. It has always been aiming to create an international first-line streetwear brand. It also invited famous Japanese Chaorui designers as design consultants to express their designs through apparel. The unique personality and attitude of life of modern young people. ” Du Zhonghai advocates a creative lifestyle and inspiring everyone to create a lifestyle that is unique and happy.

“ For CRZ , we are still very young, and there are many fresh ideas that young people like, which appeal to young people who are in a good mood. Second, we focus on value communication with consumers, both from product design to store design. We attach great importance to the experience of consumers. ” A lot of tidal brands use visual symbols to interpret tidal brands, while Du Zhonghai believes that CRZ mainly uses life attitudes to interpret tidal life values, and unlike other designer tidal brands, CRZ pays more attention to the research of marketization and consumer groups are very inclusive.

      Du Zhonghai emphasized that CRZ 's clothing boasts exaggerated silhouette design, unique cutting processing, individual color matching and comfortable soft fabrics. Through apparel design, modern young people express themselves in the LOHAS world and create topics. The attitude of always asking questions and pursuing your own answers to mainstream knowledge.

CRZ2014 Shenzhen Service Fair Cool Futureism Calls You